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NEUROBLOG 2: What we know about how the brain processes information can lead to better research design

Rachel CopeBack in January in my first neuroblog I looked at the link between the brain’s use of glucose, and how the brain processes information.  Now I’d like to explore the way we process images and how it can be used to design better research projects. Continue reading

NEUROBLOG 1: How the brain’s need for fuel can affect the quality of responses

Rachel CopeWhat we know about neuroscience might impact on how we design and deliver market and social research projects. My first ‘neuroblog’ considers the impact on decision making of the brain’s need for and use of glucose, and how we might use this relatively new learning when devising our research. Continue reading

The links between financial health and physical health

rachelCOn a recent commute, I read with interest that households are now more worried about the rising cost of living than they are about their health.  According to data from uSwitch released in the build-up to the budget next week, more than half of households (55%) said that their biggest concern was the cost of living, compared with less than a third (29%) who saw their health as their main priority. Continue reading

Participatory research – creating an inclusive approach

rachelCI attended the NHS Confederation’s Delivering Better Health Services conference last week in Manchester.  There was a lot of noise around public involvement in research and adopting a participatory approach, and it did make me question the extent to which this happens in research.  I outline below what I see as some of the key elements to conducting good participatory, people-centred research.  Continue reading

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