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Design lessons from history

philS

It’s easy to overlook the importance of design in successful communication.  Too often the value of an important piece of communication is lost through poor design.  If the audience is turned off by the presentation, they won’t get the message.  This maxim seems to be lost on today’s transport companies, but it hasn’t always been this way. Continue reading

Five years to order some trains, you could build a new railway quicker than that

Still in recovery mode after the collapse of the franchising process for the West Coast line, the Department for Transport probably breathed a collective sigh of relief when the press decided not to make a bigger deal of April marking the 5th anniversary of its starting procurement for the new Thameslink rolling stock. Continue reading

Past, present and future collide on London’s Underground’s 150th birthday

The scenes over the last two weeks as London Underground celebrated its 150th Anniversary have served to highlight that many of the challenges facing the capital’s transport network would seem very familiar to the original promoters of the tube and their investors. Continue reading

Transport companies ignoring their brand heritage

The arrival of the author’s tickets for next weekend’s steam on the London Underground specials has prompted some reflections on the value of history as a part of the marketing mix for today’s transport industry. The bus and rail industries are unusual in that it’s possible to see earlier incarnations of their product in use in their original environment and many of the major players in the UK (TfL and Stagecoach for example) are active in maintaining their history. Continue reading

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