What we know about neuroscience might impact on how we design and deliver market and social research projects. My first ‘neuroblog’ considers the impact on decision making of the brain’s need for and use of glucose, and how we might use this relatively new learning when devising our research. Continue reading
I’ve recently completed work experience at the RS Consulting Group, a market and social research agency, and thought I’d share some reflections on my first stint working in the industry. Continue reading
Focus Groups, once the mainstay of the creative development process, have come under fire in recent years. Some companies, such as Yahoo, have already outlawed them on the basis that the correlation between stated intent and actual behaviour is usually low. Continue reading
We’re thrilled – and very proud – that Consensus’ work with Swiss Re has been shortlisted in the Customer Loyalty & Retention category of the Financial Services Forum’s Marketing Effectiveness Awards. Consensus and Swiss Re’s entry, Connecting Generations – Protecting Generations, describes their work together on the industry-leading 2013 UK Insurance Report of the same name.
It didn’t escape my attention today that Ed Milliband visited my local NHS hospital in Cheshire and made some bold statements about what Labour would do to reduce GP waiting times so that no patient need wait more than 48 hours for an appointment. Continue reading
Following the theme of Ivonne’s excellent blog about the benefits of knitting on mental health I would like to put the case for exercise as well. I can often leave work feeling very jaded and mentally tired. I find myself unable to leave my work ’problems’ behind Continue reading
Hi, my name’s Amy and I’m the first Apprentice here at RS Consulting. You’ve probably heard of apprenticeships, they’re the new, innovative scheme to help young people combining practical training in a job with study, usually as an alternative to university. Continue reading
With a multitude of causes and adverts or people almost everywhere we turn, what does this mean for charity giving? Donor fatigue is not a new phenomenon. However, with many causes vying for our attention and both frequent natural disasters and long-standing humanitarian crises there is a clear and definite need to keep donors engaged with the cause. Continue reading
The UK has recently embarked on the most radical reform of pensions in recent memory, with all employers now obliged to automatically enrol most of their employees into a workplace pension. Continue reading
The DWP has published the findings of our qualitative research among workers who have opted out. As part of our research with the first employers to implement automatic enrolment, we spoke to 50 employees who explained their reasons for leaving workplace schemes following automatic enrolment, their experience of this process and their general attitudes to saving for retirement. Read the report in full here.
Andrew Wood, Kate Downer, Christoph Körbitz and Louise Amantani
This is the first study to explore comprehensively the experiences of workers who were automatically enrolled into a workplace pension and chose subsequently to opt out. We spoke to 50 workers at the first organisations to implement automatic enrolment, and they explained their reasons for opting out, their experience going through the opt-out process and their overall attitude toward retirement provision. The findings of this study will feed into discussions around the success of automatic enrolment in increasing the number of individuals saving for retirement.
Click here to view report (pdf)
I’ve just re-read the chapter of Nudge called ‘Save more tomorrow,’ in which the authors consider ‘how private and public institutions might nudge people in directions that will make them a bit wealthier and more secure.’ Now, I reckon most of us are up for more wealth and more security. And as luck would have it, our latest report for DWP which looks at peoples’ experiences of automatic enrolment Continue reading
NHS Change Day is a fantastic grassroots movement that seeks pledges which will positively impact on care and improve health and well-being for all.
We joined in last year, with our staff registering as blood and organ donors. This year we are widening our involvement as it really makes a difference. Please get involved and like and join our pledges here.
This poll highlights a persistent generation gap in matters of sexual awareness
Young people are twice as likely as their parents’ generation to view comprehensive sex education as key to improving public health, according to national research carried out by mruk. Continue reading
The DWP has published the findings of our auto enrolment research in full. We explored the impact of auto-enrolment on 50 of the first employers to implement it, looking into early opt-out rates and eliciting employees’ reasons for opting out. The DWP and the pensions minister are already using the research to develop government policy on auto-enrolment further. Read the report in full here.
You can learn a lot from observation. It’s an undervalued approach to research in my opinion. And where better to observe others than while travelling on a train? It’s almost unavoidable. Continue reading
As someone who works across both FMCG and Not For Profit brands, in the past couple of days I’ve been considering key lessons that the two sectors could learn from each other.
I blogged the other day on my experiences of cycling in London. Today I thought I’d share this video I took of my journey into work in Battersea using our company Go Pro camera. Continue reading
I haven’t owned a watch for quite a few years, but The New York times are reporting that Apple are apparently playing with loading their iOS software into a wrist watch. Apple aren’t the only ones investing in smartwatch technology. A great crowd funded start-up called Pebble also has a bluetooth enabled watch. Continue reading