Twitter link icon

NEUROBLOG 2: What we know about how the brain processes information can lead to better research design

Rachel CopeBack in January in my first neuroblog I looked at the link between the brain’s use of glucose, and how the brain processes information.  Now I’d like to explore the way we process images and how it can be used to design better research projects. Continue reading

NEUROBLOG 1: How the brain’s need for fuel can affect the quality of responses

Rachel CopeWhat we know about neuroscience might impact on how we design and deliver market and social research projects. My first ‘neuroblog’ considers the impact on decision making of the brain’s need for and use of glucose, and how we might use this relatively new learning when devising our research. Continue reading

Too much information to form an honest opinion

NeilS_smallI’m very engaged in the referendum debate in Scotland. I think it’s fascinating, and a very good thing for Scotland, and the UK, no matter what the result is. However, watching the debate between Alex Salmond and Alistair Darling, I was slightly overwhelmed by the claims, counter claims, statistics and figures, and this despite my substantial engagement. Continue reading

Experiences of workers who have opted out: DWP publish our latest research findings

PublicationsThe DWP has published the findings of our qualitative research among workers who have opted out. As part of our research with the first employers to implement automatic enrolment, we spoke to 50 employees who explained their reasons for leaving workplace schemes following automatic enrolment, their experience of this process and their general attitudes to saving for retirement. Read the report in full here.

Vital statistics and the Hadron Collider

kateAIf you have 10 minutes over lunch today, check out this fly on the wall account of a day in the life of the ONS (the UK’s Office for National Statistics) in The Guardian.  It sheds rare light on just how national statistics are produced and shows just how complicated this can be. Continue reading

When it comes to passenger engagement, trains are being left behind

Niall BakerOver the past week I’ve had the opportunity to attend both the Passenger Focus’ event Passenger Power and the European Bus Operators Forum.  Both were interesting and it was great to hear how rail and bus operators are taking a keener interest in what their customers have to say. Continue reading

Gazing into the future through GoogleGlasses

I blogged a few weeks ago about the possibilities that the smartwatch might offer market researchers.  Of course there is one bit of kit already – well almost sort of already – out there today. Google goggles …or GoogleGlass as it is more properly known.   Continue reading

Conference speaking do’s and don’t’s: a plea from the floor

Conference speakers! Loads of you have talked to me in the last 12 months. And I have (mostly) listened. I’ve been intrigued and inspired by what some of you, elsewhere in research-land, are doing. I’ve enjoyed talking further with many of you afterwards in the queue for coffee. Continue reading

info@mruk.co.uk
0345 130 4576