The power of commercial services:
I’m always struck by how little commercial services are valued for their ability to make a positive impact on society. We have great support services that help those in need, but on the whole we’re not making the most of the commercial resources available. Continue reading
With a multitude of causes and adverts or people almost everywhere we turn, what does this mean for charity giving? Donor fatigue is not a new phenomenon. However, with many causes vying for our attention and both frequent natural disasters and long-standing humanitarian crises there is a clear and definite need to keep donors engaged with the cause. Continue reading
Between 24th February and 2nd March it’s Eating Disorders Awareness Week, run by the national charity B-eat. The week aims to raise awareness and understanding of eating disorders, and challenge the stereotypes and stigma around them. Continue reading
My colleague Julie’s blog about the rise and rise of Aldi and Rodolfo’s blog about what we can learn from Mercadona in Spain highlight just what can be achieved when we challenge existing models and how this could change the face of UK grocery retailing. Continue reading
As someone who works across both FMCG and Not For Profit brands, in the past couple of days I’ve been considering key lessons that the two sectors could learn from each other.
This week marks the launch of a national survey mruk is conducting on behalf of the Royal National Lifeboat Institution (RNLI) in conjunction with the British Canoe Union (BCU) on the behaviours of participants in ocean kayaking and canoeing. Continue reading