Twitter link icon

If we’re always connected, who needs ‘wearable’ technology?

guyGRecently I’ve been reading about Apple’s long-awaited Apple watch. This would be Apple’s entry into the market of wearable technology, which is probably the most talked about area in tech. Some of the benefits of wearables being talked up are staying connected all the time, having a computer on you wherever you are, whenever you need it. Continue reading

Design lessons from history

philS

It’s easy to overlook the importance of design in successful communication.  Too often the value of an important piece of communication is lost through poor design.  If the audience is turned off by the presentation, they won’t get the message.  This maxim seems to be lost on today’s transport companies, but it hasn’t always been this way. Continue reading

When it comes to passenger engagement, trains are being left behind

Niall BakerOver the past week I’ve had the opportunity to attend both the Passenger Focus’ event Passenger Power and the European Bus Operators Forum.  Both were interesting and it was great to hear how rail and bus operators are taking a keener interest in what their customers have to say. Continue reading

A smarter future for rail customer service

Last week we attended a Passenger Focus event which was convened to discuss their recent research into passenger perspectives on the franchise process.The survey found that most passengers see this process as lacking transparency and only paying lip service to passenger needs  Continue reading

Five years to order some trains, you could build a new railway quicker than that

Still in recovery mode after the collapse of the franchising process for the West Coast line, the Department for Transport probably breathed a collective sigh of relief when the press decided not to make a bigger deal of April marking the 5th anniversary of its starting procurement for the new Thameslink rolling stock. Continue reading

Cycling – change in culture needed to move to the next level

Niall BakerLast week the All Party Parliamentary Cycling Group (APPCG) set out their recommendations to the government, which if implemented, could facilitate significant growth in cycling across the UK.  The Get Britain Cycling report has been widely welcomed by cyclists, cycling organisations, transport and public health planners.  Continue reading

Past, present and future collide on London’s Underground’s 150th birthday

The scenes over the last two weeks as London Underground celebrated its 150th Anniversary have served to highlight that many of the challenges facing the capital’s transport network would seem very familiar to the original promoters of the tube and their investors. Continue reading

Transport companies ignoring their brand heritage

The arrival of the author’s tickets for next weekend’s steam on the London Underground specials has prompted some reflections on the value of history as a part of the marketing mix for today’s transport industry. The bus and rail industries are unusual in that it’s possible to see earlier incarnations of their product in use in their original environment and many of the major players in the UK (TfL and Stagecoach for example) are active in maintaining their history. Continue reading

When things go wrong….. do the right thing!

Last week I travelled with Eurostar to a client meeting in Paris.  On emerging from the Channel Tunnel in France we were informed that we would have to swap trains in Lille due of a technical fault with the train, meaning we would be over an hour late into Paris. Continue reading

info@mruk.co.uk
0345 130 4576