Focus Groups, once the mainstay of the creative development process, have come under fire in recent years. Some companies, such as Yahoo, have already outlawed them on the basis that the correlation between stated intent and actual behaviour is usually low. Continue reading
We’re thrilled – and very proud – that Consensus’ work with Swiss Re has been shortlisted in the Customer Loyalty & Retention category of the Financial Services Forum’s Marketing Effectiveness Awards. Consensus and Swiss Re’s entry, Connecting Generations – Protecting Generations, describes their work together on the industry-leading 2013 UK Insurance Report of the same name.
I’m very engaged in the referendum debate in Scotland. I think it’s fascinating, and a very good thing for Scotland, and the UK, no matter what the result is. However, watching the debate between Alex Salmond and Alistair Darling, I was slightly overwhelmed by the claims, counter claims, statistics and figures, and this despite my substantial engagement. Continue reading
This week is Love Parks Week, aimed at raising awareness of the importance of parks and green spaces. To celebrate this we put together a short film of what our local park means to those who use it. Continue reading