Driving in reverse: How behavioural economics can change smoking behaviour

With October nearing a close it marks the end of Stoptober. Stoptober is a scheme which encourages smokers to stop smoking for the whole of October in an attempt to quit in the long term. The campaign came about after research revealed that stopping for 28 days means a smoker is five times more likely to not go back to cigarettes. Continue reading

I’ll have what she’s having. Later.

Fiona PannellIt’s free, easy to do, will possibly save your life and you are encouraged and frequently reminded to do it. Why then do some women still not go for their cervical screening?

An 80% uptake isn’t bad but considering how early detection and treatment can prevent up to 75% of cervical cancers it is important for 100% of women to be tested. Continue reading