NEUROBLOG 2: What we know about how the brain processes information can lead to better research design

Rachel CopeBack in January in my first neuroblog I looked at the link between the brain’s use of glucose, and how the brain processes information.  Now I’d like to explore the way we process images and how it can be used to design better research projects. Continue reading

NEUROBLOG 1: How the brain’s need for fuel can affect the quality of responses

Rachel CopeWhat we know about neuroscience might impact on how we design and deliver market and social research projects. My first ‘neuroblog’ considers the impact on decision making of the brain’s need for and use of glucose, and how we might use this relatively new learning when devising our research. Continue reading