Transport companies ignoring their brand heritage

The arrival of the author’s tickets for next weekend’s steam on the London Underground specials has prompted some reflections on the value of history as a part of the marketing mix for today’s transport industry. The bus and rail industries are unusual in that it’s possible to see earlier incarnations of their product in use in their original environment and many of the major players in the UK (TfL and Stagecoach for example) are active in maintaining their history. Continue reading