Innovation – let’s focus on the impact not the razzmatazz

Kate AndersonWhen thinking about innovation often the emphasis is on finding the new, the never done before and especially focusing on technology. How innovative a development is, is often confused with how much noise is made about it, but by focusing on the razzmatazz surrounding a development rather than the impact that it has, we’re missing a trick. Continue reading

Failure is an important part of success

brianKIt was very refreshing to hear Conny Kalcher, VP Marketing and Consumer Experiences of LEGO, talk at a recent Big Questions Live show about their approach to innovation and driving customer satisfaction. She spoke candidly about failures at LEGO, how they learnt from those, quickly adapted and put in place alternative plans. Continue reading

Gazing into the future through GoogleGlasses

I blogged a few weeks ago about the possibilities that the smartwatch might offer market researchers.  Of course there is one bit of kit already – well almost sort of already – out there today. Google goggles …or GoogleGlass as it is more properly known.   Continue reading

5 ways to funk up your co-creation

One of the great pleasures in the life of a researcher is having the opportunity to be involved in the creation and development of new products and services – from those first sparks of ideas, when those first little seeds are germinated right through to the detail of packaging, pricing or communications.  Continue reading