Gazing into the future through GoogleGlasses

I blogged a few weeks ago about the possibilities that the smartwatch might offer market researchers.  Of course there is one bit of kit already – well almost sort of already – out there today. Google goggles …or GoogleGlass as it is more properly known.   Continue reading

Participatory research – creating an inclusive approach

rachelCI attended the NHS Confederation’s Delivering Better Health Services conference last week in Manchester.  There was a lot of noise around public involvement in research and adopting a participatory approach, and it did make me question the extent to which this happens in research.  I outline below what I see as some of the key elements to conducting good participatory, people-centred research.  Continue reading