Design lessons from history

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It’s easy to overlook the importance of design in successful communication.  Too often the value of an important piece of communication is lost through poor design.  If the audience is turned off by the presentation, they won’t get the message.  This maxim seems to be lost on today’s transport companies, but it hasn’t always been this way. Continue reading

Past, present and future collide on London’s Underground’s 150th birthday

The scenes over the last two weeks as London Underground celebrated its 150th Anniversary have served to highlight that many of the challenges facing the capital’s transport network would seem very familiar to the original promoters of the tube and their investors. Continue reading

Transport companies ignoring their brand heritage

The arrival of the author’s tickets for next weekend’s steam on the London Underground specials has prompted some reflections on the value of history as a part of the marketing mix for today’s transport industry. The bus and rail industries are unusual in that it’s possible to see earlier incarnations of their product in use in their original environment and many of the major players in the UK (TfL and Stagecoach for example) are active in maintaining their history. Continue reading

When commuting is competitive and fun

Niall BakerCommuting is competitive and tactical. Seasoned commuters have perfected their strategies, knowing the exact spot on the platform where they can board the train with the minimum risk of getting elbowed in the ribs, safe in the knowledge selecting this carriage will mean they have the shortest walk to leave the station at the other end. Continue reading

When things go wrong….. do the right thing!

Last week I travelled with Eurostar to a client meeting in Paris.  On emerging from the Channel Tunnel in France we were informed that we would have to swap trains in Lille due of a technical fault with the train, meaning we would be over an hour late into Paris. Continue reading

How safe is cycling in cities?

The issue of improved safety for cyclists has been a key talking point in the media over recent weeks.  At the forefront has been The Times, who have led with their Cities fit for cycling campaign, launched after journalist Mary Bowers was badly injured on her way to work in November 2011 and still remains in hospital.  Continue reading