Leisure, tourism and cultural market research

We've worked with clients from right across the UK including English Heritage, Historic Scotland, Museums Libraries and Archives and the Welsh Tourist Board. Not surprisingly, most of our work in this sector is focused in those areas of the country most dependent on the tourist industry.

We have conducted numerous visitor surveys at tourist destinations and attractions, as well as surveys to measure participation in sport and leisure activities and use of open spaces. We also carry out a lot of research to evaluation marketing and communication campaigns.

Research is both regional and national, covering visitors, potential visitors and stakeholders. It can include on-site surveys, (on-line) focus groups and a range of other methodologies.

Our experts in this area are Rachel Cope and Elke Kagerer. For more information on how they can help you please get in touch (0845 130 4576 / leisure@mruk.co.uk).

To read more about Rachel and Elke or for information on the rest of our team, please click here.